Core tier

Core Massage Base

Entry massage SKU with timed vibration, lighting, and charging.

Base price From $1,599 Add-ons from $350
Primary use Retail + wellness Massage ready
Coverage All sizes + split ready Zero-clearance compatible

Best for wellness add-on sell‑through. Next: confirm demo script and pricing bundle.

Approval support

Next steps for retail buyers

Enablement assets and target price to support longer retail sales cycles.

Retail rollout guide

Floor strategy, demo flow, and merchandising support.

View retail solution

Pricing + bundle program

target price, bundles, and partner economics.

Review program details

Sales enablement assets

Showroom scripts, collateral, and training kits.

Open resource library

Territory review

Assortment planning, timing, and launch support.

Schedule a review

Related SKUs

Wellness-focused ladders

Cover value, core, and premium wellness upgrades.

Core Plus

Best-seller core positioning.

View Core Plus

Aura Pro

Premium massage upgrade.

View Aura Pro

Aura Smart

Smart automation with insights.

View Aura Smart

Taxonomy map

How this SKU is classified

Platform tier, system stack, deployment model, and primary channel use-case.

Platform tier Core
System stack Massage
Deployment model Core lineup
Primary channel Retail wellness

Partner fit

Best for these partner types

Match this SKU to the partner model that fits your footprint and sales motion.

Distributor

Territory coverage, assortments, and launch support.

View distributor model

Retailer

Showroom strategy, demos, and training kits.

View retail model

Approval kit

Approval assets

For teams reviewing pricing, compliance, and ROI.

Feature Set

Included capabilities

LED under-bed lighting
USB-A/USB-C charging
Quiet motor upgrade
Zero-gravity + anti-snore presets
Wireless remote with memory positions
1-zone massage with timer presets

Add-ons

Compatible upgrade modules

Safety lock + child lock
Sync cable kit
Wave massage mode expansion
Backlit remote + flashlight
Smart pack (app + insights)
Split conversion kit
Battery backup module
2-zone massage upgrade

Add-on pricing

Recommended price ranges

Configured per partner program and channel economics.

Add-on Price range Notes
2-zone massage upgrade$320–$450Head + foot zones.
Wave massage mode$90–$140Rhythmic sequence add-on.
Smart pack$350–$550App + insights + snore response.
Backlit remote + flashlight$90–$140Low-light control upgrade.
Split conversion kit$180–$260Split King or Split Cal King.
Battery backup module$110–$180Power-outage return.
Safety lock + child lock$80–$140Control safety pack.
Sync cable kit$60–$120Split coordination cable.

Bundles

Best-fit bundle paths

Strategic bundle stacks that align to the end-user and channel.

Wellness Bundle

Base + mattress + massage upgrade.

Retail Attach Pack

Base + topper + massage timer preset.

Upgrade Path Bundle

Base + 2-zone massage expansion.

Specs

Sizes, splits, and deployment

Split options Split King, Split Cal King, Split Head Queen/King
Setup Tool-free assembly, foldable frame
Use-case fit Retail, value massage bundles
Sizes Twin, Twin XL, Full, Queen, King, Cal King