Distributor Growth Program
Choose a partnership model that scales with your footprint.
Select a launch profile aligned to your region, operational capacity, and growth plans. Each tier includes pricing guidelines, sales support, and service posture designed to protect premium positioning.
Program focus
- Territory protection + pricing guidelines
- Conversion-ready sales support
- Service and compliance posture
Launch Partner
Exclusive territory
Priority allocation, MDF funds, and co-branded launch.
Growth Distributor
Regional expansion
Lead sharing, digital demos, and quarterly reviews.
Channel Partner
Selective coverage
Rapid ship SLAs, training, and portal support.
Program visual overview
At-a-glance visuals for tier structure, sales support, and service coverage.
Enablement stack
Scripts, QR demos, and sales modules.
Service posture
Modular parts and fast SLAs.
Tier ladder
Core, Aura, Clinical positioning.
Distributor Growth Program
Choose the partnership model that matches your regional strategy and operational capacity.
Launch Partner
Exclusive territory
- First-right of refusal on 2026 allocation
- 42% gross margin range
- Co-branded launch campaign + media kit
- On-site merchandising and demo setup
- 5% MDF marketing fund
Growth Distributor
Regional expansion
- 35-38% gross margin range
- Digital lead-sharing program
- Territory-by-territory expansion rights
- Virtual demo studio + sales support
- Quarterly deal desk + rebate reviews
Channel Partner
Selective coverage
- 31-34% gross margin range
- Rapid ship + replenishment SLAs
- Co-op marketing funds
- Dedicated partner portal + training
- Priority support SLAs
Economics and margin architecture
Strategic list price, pricing, and dealer cost structure designed to protect premium positioning and margin integrity.
Price ladder (2026 launch)
- Core: List price $2,299 | Target price $2,099
- Aura: List price $3,799 | Target price $3,499
- Clinical: List price $4,899 | Target price $4,499
pricing guidelines keeps premium perception while giving dealers room for financing offers.
Typical channel margins
- Distributor gross margin range: 38-42% (tiered rebates included)
- Dealer gross margin at target price: 45-52%
- Co-op marketing funds: 3-5% of quarterly sell-through
- Volume acceleration rebates: 1-3% at 150+ units/month
Ranges shown for planning. Final terms confirmed in partner agreements.
| Model | Target price | Suggested dealer cost | Dealer margin at target price | Distributor margin range |
|---|---|---|---|---|
| Core | $2,099 | $1,049 | 50% | 38-40% |
| Aura | $3,499 | $1,749 | 50% | 39-42% |
| Clinical | $4,499 | $2,249 | 50% | 38-41% |
Sample unit economics (Distributor-direct model)
Aura @ Target price $3,499
- Unit gross profit range: ~$1,400
- Average delivery + setup cost: ~$180
- Net contribution margin: ~$1,220
- Warranty reserve: 2.5% of list price
Dealer model
- Suggested dealer cost: $1,749
- Distributor gross profit range: ~$680
- Dealer gross profit at target price: ~$1,750
- Sales spiff recommendation: $75 per unit
Enablement that feels effortless to deploy
Everything your teams need to educate, demonstrate, and close without long ramp times.
Sales playbooks
Persona-specific talk tracks, competitive rebuttals, and premium upgrade narratives.
- Retail certification (90 minutes) + recert tests
- Clinical buyer deck with outcome story
- Hospitality procurement guide + upsell script
Showroom conversion
Multi-sensory demos, pairing guides, and a 60-second conversion flow.
- Interactive demo script + QR journey
- Floor plan layouts and signage kits
- Financing offer templates and bundles
Service excellence
White-glove delivery, setup certification, and referral-ready aftercare.
- Delivery and reset checklist
- Caregiver handoff guide
- Warranty and escalation playbook