Pilot scorecard
Measure launch velocity and profitability quickly.
Weekly metrics
- Demo count
- Demo-to-sale conversion
- Average selling price
- Financing attachment rate
- Accessory attach rate
Monthly metrics
- Sell-through per store
- Gross margin by SKU
- Return and service rate
- Net promoter score
Targets
- Conversion: 28-34%
- ASP: $3,100-$3,800
- Financing: 45%