Launch campaign kit
Everything required to execute a premium category launch in 6 weeks.
Positioning statement
ReclineX is the premium reclining bed platform built for deep recovery, adaptive comfort, and simple control. It delivers measurable benefits without complexity.
Messaging pillars
- Precision comfort: adaptive zones, zero-gravity, and personalized presets.
- Quiet confidence: whisper-quiet motors and invisible tech.
- Premium wellness: climate balance, pressure relief, and recovery.
- Durable luxury: orthopedic frame, premium materials, long warranty.
Target audiences
- Premium mattress shoppers seeking upgrade value.
- Wellness-focused buyers and caregivers.
- Hospitality and healthcare buyers looking for guest outcomes.
Six-week launch plan
- Week 1: Teaser assets, announcement email, showroom banners.
- Week 2: Demo event in-store, social video cuts, sales training.
- Week 3: Customer reviews and sleep improvement stories.
- Week 4: Comparison messaging, zero-gravity focus, financing offer.
- Week 5: Referral and loyalty push, upgrade bundle.
- Week 6: Scarcity and last-chance inventory call.
Creative direction
Visual
Warm neutrals, linen textures, soft directional light.
Tone
Confident, restorative, modern, premium.
Motion
Smooth, slow arcs; highlight silent movement.
Ad copy examples
Headline
The reclining bed that outperforms every night.
Adaptive comfort, climate balance, and quiet motion for deeper sleep.
Headline
Wake up without the ache.
Zero-gravity support and seven-zone comfort in one platform.
Landing page hero copy
Title: ReclineX is the new premium standard in reclining beds.
Body: Built to adapt to your posture in real time with quiet motion, climate control, and simple presets.
CTA: Schedule a showroom demo.
In-store activation
- 10-minute demo flow with posture scan and zero-gravity feature.
- Side-by-side competitor setup with a direct comfort test.
- QR code to short video explaining the technology in 30 seconds.
KPIs
- Demo-to-sale conversion benchmark: 28-34%.
- Financing uptake benchmark: 45% of units.
- Average attachment rate for premium mattress: 65%.