Email launch sequence
Progressive messaging with feature focus, comparison, and close.
Email 1: Announcement
Subject: Meet ReclineX: the premium reclining bed built for deep recovery.
Introduce the product, highlight zero-gravity and adaptive zones, invite to demo.
Email 2: Comfort story
Subject: The zero-gravity experience in 60 seconds.
Explain posture alignment benefits and invite to try in-store.
Email 3: Climate balance
Subject: Cooler nights, deeper sleep.
Highlight cooling + heat and silent motors.
Email 4: Comparison
Subject: Why ReclineX is different from legacy bases.
Show key differentiators, link to comparison sheet.
Email 5: Financing
Subject: Premium comfort with flexible monthly payments.
Financing options and bundle messaging.
Email 6: Social proof
Subject: Customers report better mornings after the first night.
Testimonials and demo booking.
Email 7: Last chance
Subject: Limited ReclineX inventory in your area.
Scarcity, book demo now.